Campbell Soup Co. today (Dec. 7) unveiled Goldfish Crisps, which “combine the best of Goldfish and the best of chips into one irresistible snack that is light and airy, and always baked in the iconic Goldfish shape,” as today’s release says.
They’re the first Goldfish in the brand's history made with potato flour (wheat, too) and are larger than traditional Goldfish. Goldfish Crisps will roll out to retailers nationwide in January in three “chip-inspired” flavors: Sour Cream & Onion, Cheddar, and Salt & Vinegar.
The Goldfish brand has been a performer for Campbell. Recent innovations have included Mega Bites and several limited-time offerings, bringing the brand to more than 20 current cracker varieties and nearly $1 billion in annual sales.
While still labeled a Pepperidge Farm product, Goldfish were placed into a snacks business unit after Campbell acquired Snyder’s-Lance Co. in 2018. Campbell earlier had bought Kettle Brand potato chips.
The new crisps will be in an unspecified “larger” bag with a suggested retail price of $4.79.
