In the wine and spirits market, packaging is almost as important as the product itself. With the options evolving continually, and consumer wants and needs changing rapidly, the packaging decision has become more vital, yet more complex. This guide helps simplify the task by:
- Reviewing the role packaging plays in product quality and marketing
- Highlighting key considerations when choosing the best packaging for a beverage alcohol product
- Showcasing the newest flexible packaging options for wine and spirits
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